A Student’s Complete Guide to Competitive Analysis What is Competitive Analysis?
What is Competitive Analysis? Think of competitive analysis as being a detective in the business world. Just like how you might compare different laptops before buying one, businesses study their competitors to make smart decisions. It’s essentially three main things: Understanding what other businesses in your field are doing Learning what works and what doesn’t […]
Marketing Mix Plus: Understanding the 7 P’s of Modern Marketing [Free Template]
Free Resource: 4 Marketing Mix Templates The Extended Marketing Mix: Making Marketing Strategy Complete Just like making the perfect sandwich needs the right combination of ingredients, marketing needs the right mix of strategies. Let’s explore how the traditional marketing mix evolved into something more comprehensive. Understanding the Basic marketing mix (The Original 4 P’s) The […]
How to Create Buyer Personas: A Student’s Guide
What is a buyer persona? Think of a buyer persona as a detailed character profile of your ideal customer – like creating a character for a story, but based on real data about the people who buy your product or service. It includes basic information like age and location, but also digs deeper into their […]
Understanding SMART Goals: A Student’s Guide to Better Goal Setting
Have you ever set a goal like “I want to get better grades” or “I need to study more” but struggled to actually achieve it? That’s because these goals are too vague. This is where SMART goals come in – they’re a proven framework that can help you set clear, achievable goals for your academic […]
Market Research: A How-To Guide and Template
What is Market Research? [Market Research Templates] Market research is the process of gathering information about: Your target market and customers The success potential of new products Ways to improve existing products How your brand is perceived in the market As the source document notes, today’s consumers have significant power in the marketplace. This makes […]
SWOT Analysis: Your Guide to Strategic Planning
“My academic program is perfect and needs no improvements” – said no student ever. Instead, we students often think about how we can improve our performance and protect against potential setbacks. The solution? SWOT analysis. What is a SWOT analysis? A SWOT analysis is a strategic planning technique that examines your situation through four critical […]
How to Creating a Marketing Plan
What is a Marketing Plan? Think of a marketing plan as your academic game plan – it’s like creating a study schedule, but instead of organizing your coursework, you’re organizing how to promote a product or service. Just as you map out your semester, a marketing plan maps out your marketing activities, timeline, and goals. […]