As a millennial marketer, I can tell you quite a bit about the internet—we practically grew up together!

These days, the internet and marketing are a total power duo—you can’t have one without the other. If you’re trying to connect with your audience, you’ve got to meet them where they’re at: online!

With 2.71 billion people shopping online in 2024 (yep, that’s a third of the world), having a solid digital presence isn’t just optional—it’s essential. Let’s break down all things digital marketing so you’re ready to crush it. Keep scrolling for the deets!

• What is digital marketing?
• Why is digital marketing important?
• Types of Digital Marketing
• What does a digital marketer do?
• Inbound Marketing vs. Digital Marketing: Which is it?
• Does digital marketing work for all businesses?
• How to Do Digital Marketing
• Digital Marketing Examples

What Even Is Digital Marketing?

Digital marketing is basically your go-to move for building your brand and making it known. Let’s be real—almost every brand out there has a website, a social media game, or some kind of digital ad strategy. If they don’t? Major red flag.

ICYMI, our 2024 State of Marketing Survey showed that social media is the highest-return marketing channel and is set to dominate even more this year.

In a nutshell, digital marketing is all about using different online strategies and platforms to meet your customers where they already hang out—yup, online.

The pros? They know exactly how every campaign, whether it’s a blog post, a TikTok ad, or an email blast, fits into their big-picture goals.

For example:

• A content marketer might drop a killer series of blogs that drive readers to download an ebook.
• A social media manager hypes those blogs with paid ads or creative organic posts.
• And the email marketer? They follow up with an email drip campaign that spills the tea about the company’s products or services.

When everyone’s in sync, your digital strategy slaps.

There are a few major benefits of digital marketing:

Why Digital Marketing is the Real MVP for Your Business

1. Hyper-Target Your Audience

Digital marketing is like matchmaking but for your brand—connecting you with the people most likely to vibe with your product or service.

Think about it:

• You can use social media targeting to show ads based on age, gender, location, interests, or behaviors.
• Or dive into PPC and SEO to get in front of people searching for specific keywords tied to your brand.

With digital tools, you’re not just throwing ads into the void. You’re studying your ideal buyer personas and hitting them up with messages they can’t ignore.

2. Save Your Coins

Why waste money on strategies that don’t work? With digital marketing, you can track your campaigns daily, figure out what’s popping, and cut out what’s flopping.

Even on a tight budget, you can slay with social media, blogging, and SEO—affordable strategies that bring in major ROI without breaking the bank.

3. Compete with the Big Players

Small biz? No problem. Digital marketing levels the playing field, letting you punch way above your weight.

Take search engines, for example. They don’t care how much clout a brand has—they care about high-quality content that speaks to the audience. By using smart long-tail keywords and crafting fire content, you can rank higher than those big-name companies with all the.

Digital marketing isn’t just a tool; it’s your ticket to standing out, saving money, and connecting with the people who matter most.

4. Digital Marketing: All About the Numbers

One of the coolest perks of digital marketing? You can measure everything. From impressions and shares to clicks and time spent on your site, you’ve got a front-row seat to all the stats that matter.

Real-Time Tracking = Real Results

Unlike old-school marketing (looking at you, newspaper ads ), digital marketing shows you exactly what’s working right now. No guessing games or hoping your ad caught someone’s attention it’s all data-driven.

Here’s the tea:

• Newspaper Ad: You’ll never know if someone saw your ad or if it led to a single sale.
• Digital Ad: You’ll know exactly how many people clicked, viewed, and engaged—and even how many made a purchase.

Breaking It Down with Examples

• Website Traffic: Using tools like HubSpot, you can track how many people visit your website, which pages they’re vibing with, what devices they’re using, and even where they came from.
• Channel Insights: See which platforms are driving the most traffic. More clicks from Instagram than email? Cool, now you know where to focus your energy.

Smarter Strategies, Better Results

Digital marketing isn’t just about stats it’s about understanding your audience. You can track how people behave before they even think about buying, which means you can craft a killer plan to grab their attention early in the buyer’s journey.

In short? Digital marketing doesn’t just give you numbers it gives you the power to use them

Content Performance and Lead Generation

Picture this: you design a super cool product brochure and drop it in mailboxes around town. The problem? You have no clue who actually read it and who sent it straight to the recycling bin.

Now imagine that same brochure living online on your website. With digital tools, you can track how many people view it and even collect their contact info if they download it.

This means two things:
1. You get solid data on how many people are engaging with your content.
2. You generate real leads from those who are interested enough to download it.

Attribution Modeling: Following the Digital Breadcrumbs

Digital marketing also gives you something traditional methods can’t—the ability to connect the dots. Attribution modeling lets you track every sale back to the moment a customer first interacted with your business online.

Here’s why that’s a game-changer:

• You can see how people discover, research, and buy your product.
• You’ll spot trends and figure out which strategies deserve more love (and which might need a glow-up).

In short, digital marketing doesn’t just help you create content—it shows you how that content drives results and fuels your growth.

5. It’s easier to adapt and change an online marketing strategy.

A great benefit of digital marketing is the ease with which you can change your strategy. Adapting a digital marketing strategy is much easier than other, more traditional forms of marketing, like mailers or billboard advertising.

For instance, if an online ad isn’t delivering as expected, you can quickly adjust it or pause it to yield better results.

6. Boost Conversions and Score Better Leads with Digital Marketing

Digital marketing is like having a cheat code for conversions. Because you can track your efforts in real-time, you’ll know exactly what’s working and what’s flopping. This makes it way easier to tweak strategies and boost those conversion rates.

But it’s not just about quantity it’s about quality. Digital marketing lets you zero in on the audience that actually matters to your business. By targeting the right people, you’ll attract higher-quality leads who are way more likely to turn into customers.

The result? More conversions, better leads, and optimized campaigns that keep leveling up.

7. Engage Your Audience at Every Step

In today’s world, it’s all about showing up early and sticking around. Digital marketing helps you connect with your audience right from the start of their buyer journey and keeps them engaged all the way through.

From their first click to their final purchase, digital tools let you track every move. Whether they’re browsing your site, clicking on an ad, or downloading a freebie, you’ll know what’s working to keep them interested.

Even if they don’t convert immediately, you’re planting seeds. The more they interact with your brand, the stronger that connection becomes making a future conversion much more likely.

Let’s break it down for you—here are some go-to digital marketing methods and the channels that power them:

1. Search Engine Optimization (SEO)

SEO is all about making your website the top pick for search engines, so when someone Googles something relevant, you show up. Think of it as a way to grab that free (organic) traffic without paying for ads.

Where SEO works:

• Websites
• Blogs
• Infographics

SEO Types Explained:

• On-Page SEO: Focuses on your website content. By using keywords with high search volume and intent, you answer users’ questions and boost your rank on search engine results pages (SERPs).
• Off-Page SEO: This is about building authority beyond your website. Backlinks (links from other sites to yours) are key here. Get them by guest blogging, networking with publishers, or creating buzz-worthy content that people want to share.
• Technical SEO: Geeks, unite! This type focuses on your site’s backend—things like coding, image compression, and site speed. Faster sites rank higher. Period.

Want proof that SEO works? Check out our case study on how Canva aced their strategy

2. Content Marketing

Content marketing is all about creating and sharing stuff that grabs attention think articles, videos, or visuals while building your brand, driving traffic, and landing leads that turn into customers.

Want to dive into content marketing? Check out HubSpot Academy’s free training to level up your game.

Key Channels for Content Marketing:

• Blog Posts: Share your knowledge, build credibility, and boost organic traffic. Blogs are a prime way to attract potential leads to your site.
• Ebooks and Whitepapers: Go deep on a topic, offer useful insights, and in return, ask for readers’ contact info. These are great tools for moving potential customers further down the sales funnel.
• Infographics: Not everyone loves long reads. Infographics help you explain concepts visually—perfect for skimmers and visual learners.
• Audio or Video Content: Podcasts, YouTube videos, or even TikToks can reach audiences in fresh, engaging ways.

Pro Tip: Feeling stuck on ideas? Grab 150+ ready-to-go content creation templates and start creating!

3. Social Media Marketing

Social media marketing is all about showing off your brand, sharing content, and building connections on platforms where your audience hangs out. It’s a go-to strategy for boosting awareness, driving traffic, and getting leads.

New to social media? Tools like HubSpot make it super easy to manage everything in one place. Connect your accounts—like LinkedIn, Facebook, or Instagram—so you can schedule posts across multiple platforms and keep an eye on your analytics all from one dashboard.

You can even link your social media inboxes to streamline messages. No more jumping between apps to check your DMs.

Popular Channels for Social Media Marketing:

• Instagram
• TikTok
• Facebook
• LinkedIn
• Twitter (or X, if you’re feeling fancy)
• YouTube

Many marketers use these social media platforms to create viral campaigns. Partnering with a popular content creator or participating in a trend that resonates with a wide audience is a viral marketing strategy.

The purpose is to create something shareworthy in the hopes that it will organically spread across a social media channel.

Don’t know how to get started with social media marketing? Download our free social media content calendar to get your social strategy up and running.

4. Pay-Per-Click (PPC)

PPC is like the shortcut to driving traffic to your website you pay every time someone clicks on your ad.

The most popular example? Google Ads. You pay to snag those top spots on Google’s search results, and each click costs you a set amount. But it’s not just Google PPC works on tons of platforms, like:

• Facebook Ads: Create a custom video, image post, or slideshow, and Facebook will deliver it to users who fit your ideal audience.
• X (formerly Twitter) Ads: Run campaigns to boost website traffic, grow your followers, get more tweet engagement, or even encourage app downloads.
• LinkedIn Sponsored Messages: Send personalized messages straight into the inboxes of professionals who match your target industry or background.

If PPC sounds a bit complicated, don’t stress we’ve got a beginner-friendly guide that breaks it all down for you. Give it a try and start owning your ad game!

5. Affiliate Marketing

Think of affiliate marketing as a collab where you get paid for hyping up someone else’s product or service on your platform. You earn a commission when someone buys through your link. Here’s how it usually works:

• YouTube Partner Program: Monetize your videos with ads.
• Social Media Affiliate Links: Share affiliate links on your socials and earn when your followers click and purchase.

Pro tip: Pair this with influencer marketing! Partnering with the right content creators can skyrocket your campaign’s reach and credibility.

6. Native Advertising

Ever seen a post that blends right in but is secretly an ad? That’s native advertising.

• Think BuzzFeed-sponsored posts or even ads on Instagram and Facebook that feel like regular content.
  It’s subtle and effective, giving your audience valuable content while promoting your brand.

7. Marketing Automation

Save time, work smart! Marketing automation uses software to handle the repetitive stuff for you. Here’s what it can do:

• Email Newsletters: Automatically send updates to your subscribers and keep your list fresh.
• Social Media Scheduling: Let tools post for you while you focus on creating fire content.
• Lead Nurturing: Send targeted emails based on your audience’s actions (like downloading an ebook).
• Campaign Tracking: Keep tabs on all your projects and track their performance with ease.

Automation = more time to focus on what matters most: growing your brand!

8. Email Marketing

Email marketing = direct line to your audience. Use it to share content, promote events, offer discounts, or drive traffic to your website.

Some email ideas to try:

• Blog updates for your subscribers.
• Follow-ups for anyone who downloaded your resources.
• Welcome emails for new customers.
• Holiday promos for your VIPs.
• Tips and tricks to help nurture long-term relationships with your audience.

Need help mastering email marketing? Check out our free guide to level up your strategy!

9. Online PR

Online PR is like traditional PR, but it lives in the digital world. It’s all about earning coverage through blogs, online publications, and content-driven websites. Here’s how to level up your online PR game:

• DM Reporters on Social Media: Platforms like X (formerly Twitter) are perfect for building relationships with journalists. Slide into their DMs with a great story idea, and you might just land that feature.
• Respond to Online Reviews: Whether the feedback is glowing or a bit harsh, replying to reviews shows you care. It humanizes your brand and helps shape the narrative.
• Engage with Blog Comments: Got a blog or website? Take time to respond to comments. It sparks meaningful conversations and boosts your credibility in the industry.

No PR team? No problem! Grab our free PR kit and start making waves online.

10. Inbound Marketing

Inbound marketing is all about vibing with your audience. Instead of shouting for attention, you attract, engage, and delight them at every step of their journey. It’s like becoming their go-to, not just another brand trying to sell.

How inbound differs from traditional marketing:

• Writing blogs vs. annoying pop-up ads.
• Dropping relatable video content vs. boring commercials.
• Building an email squad vs. spamming inboxes.

Basically, inbound marketing feels natural, not forced. Use the tactics we’ve already covered to create customer experiences that actually resonate.

11. Sponsored Content

Sponsored content is like teaming up with someone who already has your audience’s attention. You pay a creator, blogger, or influencer to share content about your brand in an authentic way.

• Influencer Marketing: Think social media stars posting about your products, casually.
• Sponsored Blog Posts: A detailed article that aligns with your audience and highlights your brand.

This type of content works because it blends seamlessly into the platform, feeling more like a recommendation than an ad.

12. Search Engine Marketing (SEM)

SEM helps you show up exactly when people are looking for what you offer. It’s like being at the top of the list when someone Googles “best coffee near me” or “affordable study supplies.”

With tools like Google Ads or Bing Ads, your brand gets instant visibility at the top of search results, thanks to paid ads. It’s also an excellent example of native advertising—those ads fit right in.

13. Instant Messaging Marketing

Slide into your audience’s DMs—literally. Messaging apps like WhatsApp, Facebook Messenger, or even good old text messages let you hit up your audience instantly.

• Send updates about sales, new products, or order tracking.
• Offer live chat on your site so visitors can get quick answers to their questions.
• Respond to queries in real time, which could lead to instant sales.

It’s all about being accessible and making life easier for your customers—because convenience equals conversions.

The digital marketer focuses on each channel’s key performance indicators (KPIs) to properly measure performance. For example, a digital marketer in charge of SEO might measure their website’s organic traffic.

At small companies, one person might own many digital channels and tactics described above, while larger companies typically have a specialist focused on one or two brand channels.

Here are some examples of these specialists:

SEO Manager

Main KPI: Organic Traffic
Think of the SEO manager as the person making sure your business ranks high on Google search pages. They’re the go-to for all things search optimization, teaming up with content creators to craft high-quality posts that meet Google’s standards. This ensures the content not only shines on your website but also holds up across social platforms.

Content Marketing Specialist

Main KPIs: Time on Page, Blog Traffic, YouTube Subscribers
This is the storyteller of the team—the one managing blogs, creating video strategies, and planning out what your audience wants to see. They collaborate with other departments to ensure all products and campaigns are backed by engaging digital content across platforms.

Social Media Manager

Main KPIs: Followers, Impressions, Shares
The social guru. They’re in charge of making your brand pop on platforms like Instagram, X, or TikTok by scheduling posts, sharing content, and keeping your followers engaged. They often team up with content marketers to create strategies that resonate with your audience.

Marketing Automation Coordinator

Main KPIs: Email Open Rate, Campaign Click-Through Rate, Lead Conversion
This person is the tech wizard behind the scenes, streamlining tools and software to track customer behavior and campaign performance. They bring order to the chaos, ensuring all your marketing efforts work together seamlessly.

Inbound Marketing vs. Digital Marketing

Inbound Marketing: Attract, engage, and delight—it’s all about pulling people in with value-packed content. Blogs, helpful emails, and relatable videos? That’s the vibe.
Digital Marketing: A bigger umbrella that includes both inbound and outbound tactics. Think everything from banner ads (outbound) to SEO blogs (inbound).

Inbound focuses on building relationships, while digital marketing covers all online communication. For example:

• Inbound: Blogging to answer your audience’s questions.
• Outbound: Display ads reaching random users, whether they care or not.

B2B vs. B2C Digital Marketing

• B2B (Business-to-Business): It’s all about generating leads, so platforms like LinkedIn rule here. The focus is building relationships and guiding potential clients to your sales team.
• B2C (Business-to-Consumer): Think faster decision-making and more direct sales. Instagram, Pinterest, and TikTok often outperform LinkedIn for grabbing consumer attention and driving purchases.

Creating Content for Every Stage of the Buyer’s Journey

To connect with your audience, you need to know their goals and challenges. Create content that helps them out at the right moment.

• Awareness Stage: Grab attention.

• • Blog posts (optimized with SEO).
  • Shareable infographics.
  • Short, catchy videos.

• Consideration Stage: Offer value.

• • Ebooks or guides.
  • Research reports.
  • Interactive webinars.

• Decision Stage: Close the deal.

• • Case studies showing success stories.
  • Testimonials or UGC (user-generated content) like reviews or photos.

By mapping content to your audience’s needs, you’re not just marketing—you’re creating a journey that feels personal.

How to Do Digital Marketing

1. Define Your Goals

Alright, step one: figure out what you’re aiming for. Are you trying to get more people hyped about your brand? Then focus on social media—it’s perfect for reaching fresh faces.
Want to get that one product flying off the shelves? Then it’s all about making sure people find you, and SEO (Search Engine Optimization) is your bestie here.

Pro tip: If sales are your vibe, dive into PPC (Pay-Per-Click) ads to get eyeballs on your stuff. Once you know what you’re aiming for, your strategy will practically write itself.

2. Know Your People

Let’s be real—digital marketing without knowing your audience is like trying to DM someone without checking if you’re even mutuals.
Your followers on Instagram might love memes and quick reels, while your LinkedIn crowd wants all the career tips. Adjust your content to match their vibes!

Track what’s working using tools like Google Analytics or the built-in stats on apps like Instagram and TikTok. Got different audiences on different platforms? Use a marketing platform like HubSpot to pull all the data into one place and spot trends faster than scrolling through your FYP.

3. Budget Smartly for Every Platform

Your wallet size = your game plan. If you’re going the inbound route (think SEO, blogging, or organic posts), it’s more about investing your time than your cash. But if you’re aiming to dominate with paid ads (like Google Ads or Instagram boosts), be ready to spend.

Pro hack: Mix organic growth with a sprinkle of paid strategies for a balanced approach. Even if your budget isn’t huge, there are tools to get you started—like WordPress or Elementor for building a sleek site on the cheap.

4. Balance Paid & Free Strategies

Think of paid ads as the turbo boost and organic content as the long road trip. You need both for a smooth ride. Build trust with blogs, SEO, and relatable social content while running targeted ads for quick results. Experiment to see which mix works best for your audience.

5. Make Killer Content

Time to create stuff people actually want to engage with—whether that’s memes for TikTok, how-to blogs, or eye-catching ads. Use tools like content marketing software to repurpose and optimize what you’ve already made. Bonus points if it’s tailored to your audience’s specific vibe!

6. Think Mobile First

Everyone’s glued to their phones, so make sure your content doesn’t look janky on a small screen. Use mobile-friendly website designs and test how your images, ads, and even those lead-gen forms show up on different devices.

If you’re in doubt, keep it simple. Shorten those sign-up forms, and avoid cramming text into your social media images—no one likes cut-off captions.

7. Do Keyword Homework

SEO isn’t just for tech nerds. Finding the right keywords means your stuff shows up when people are Googling for something you offer. Long-tail keywords (a.k.a. longer, more specific ones) are where it’s at.

Pro tip: Keywords aren’t just for blogs. Sprinkle them into your social media captions and ad copy for extra reach.

8. Adapt Like a Pro

If the stats say something isn’t working, switch it up! Maybe TikTok isn’t popping like it used to, but X is your new secret weapon. Use analytics tools to figure out what’s working, what’s not, and how you can tweak your approach to slay harder next time.

Let’s Go!

Digital marketing isn’t just for companies—it’s your chance to build a brand, grow an idea, or just experiment with new ways to connect. Start small, test everything, and level up as you go. You’ve got this. Ready to start? 🎯

Digital Marketing Examples1. Lego’s Rebuild the World Campaign

Here’s a masterclass in how to make your brand mean something. Lego nailed it by stepping up and addressing global issues that actually matter to its audience. They didn’t just sell toys—they shared their story and values, making a connection way deeper than the product.

In today’s world, brands that align with their audience’s values win big. Fun fact: 82% of shoppers are more likely to buy from brands that vibe with their beliefs. Lego’s move? Smart as heck.

Pro Tip: Think about what your audience really cares about—climate change, education, social justice—and find a way to authentically weave it into your campaigns. Show them you’re not just about sales but about standing for something real.2. Dove’s Reverse Selfie Campaign

Dove’s Reverse Selfie campaign hit hard, showing the behind-the-scenes of a teen girl’s selfie transformation from prep to Photoshop. The goal? To wake people up to how social media can mess with self-esteem, especially for young girls.

This campaign didn’t just talk at people; it connected deeply with Dove’s audience real women, many of them parents by highlighting a hidden side of social media that’s rarely discussed.

Why it works: Dove proves the power of knowing your audience inside out. They created content that’s not only relatable   but also emotionally resonant, leaving a lasting impact.

3. Jennifer Lopez’s  InTheMorningChallenge

In this social media campaign, Jennifer Lopez created a dance challenge to promote her new song. With this challenge, fans would do the same dance in their pajamas and in dress up clothes.

This was a successful social media campaign as the video had over 16 million views and over 5,000 posts.

Using social media is a great way to engage your audience and get them to participate with your brand one-on-one.

What I Like: The InTheMorningChallenge is a great example of a challenge that is fun and simple enough for fans to participate in on their own. When creating a challenge or trend to promote your brand, remember K.I.S.S. (Keep It Simple Sweetheart).

4. Always’ DayoftheGirl Campaign

Always nailed emotional marketing with this campaign. For International Day of the Girl in October, they turned to their own employees and asked them to share advice they’d give to girls. The result? A series of uplifting, relatable messages designed to empower and inspire.

The genius of this campaign isn’t about pushing a product—it’s about connecting with people on a deeper level. The focus was on celebrating and motivating girls worldwide, leaving a lasting impression on their audience.

Why it slaps: Always used this campaign to boost brand awareness and show they’re all about values that matter. By focusing on empowerment, they created something meaningful that hits home for their audience.

5. Topicals – Email Marketing

Topicals, a skincare company, uses email marketing as part of a digital marketing strategy. The image below displays a marketing email that advertises a subscribe and save deal, where people get 20% off refills if they choose to subscribe.

Pro-Tip: Notice how Topicals uses bold letters and colors to emphasize their deals and CTA button. Make sure to do the same in your own emails.

6. Ashley White – Affiliate Marketing

Ashley White is an esthetician leveling up with affiliate marketing. On her X profile, she’s got a Linktree stacked with referral codes and discounts. If you shop using her links, you get sweet deals, and she earns a little extra—it’s a win-win! Whether you’re stocking up on skincare essentials or trying out her recs, she’s got the hookup.

What I Like: As she markets herself as an ambassador for these companies, the businesses generate brand awareness as someone visiting her Linktree might be inspired to try a new brand (and an influencer recommendation can make this inspiration even more powerful).

7. Samsonite – Slaying Search Engine Marketing (SEM)

Search engine marketing (SEM) is a genius move for brands to flex their products right where people are searching for them. Basically, brands bid on keywords, so when someone Googles something like “luggage,” boom, their ads pop up front and center.

Check out Samsonite’s ad game—it’s a perfect example. Search “luggage,” and you’ll see their products sitting pretty at the top of the results, alongside other major players. It’s like VIP seating for your brand in the world of search results!

8. Yes Williamsburg – Keeping It Real with Sponsored Ads

Yes Williamsburg nails the vibes of native advertising on Instagram. They teamed up with a Brooklyn-based business for a sponsored Reel that’s clearly tagged as a paid partnership but blends in effortlessly with their usual content.

It feels just like a regular post on your feed—no hard sell, just the same cool recommendations they always share about unique local spots. It’s proof you can advertise and keep your brand’s aesthetic totally on point!

Pro-Tip: Today’s audiences (especially Gen-Z) do not like to be blatantly advertised to, so creating content that feels organic and natural is more helpful than content that feels like an advertisement.

9. HubSpot Blog – Free Content That Slaps

Content offers are all about giving people value upfront, and HubSpot totally gets it. On their blog, they hook you up with free resources tied to what you’re already reading.

Take their post, 11 Marketing Strategies for Black-Owned Businesses—if you’re vibing with the article and want to level up, they’ve got a free ebook ready to download. It’s like, “Hey, we see you grinding, here’s something to help.” Perfect example of smart digital marketing that actually helps people.

10. For Keeps Bookstore – Crushing Local SEO

Local businesses can totally thrive by optimizing their Google My Business profiles to slay local search results. For Keeps Bookstore, an indie gem in Atlanta, GA, has nailed this.

If you search “Atlanta bookstore”, boom—they pop up, thanks to their savvy local SEO moves. It’s all about showing up when people are searching for what you offer nearby. For Keeps? Definitely for the win.

Integrate Digital Marketing Into Your Strategy

Any opportunity where you can connect to your audience is an opportunity to convert a lead or acquire a customer.

Digital marketing creates so many more of those opportunities by allowing you to reach prospective buyers through a wide variety of channels.

Whether it’s social media platforms, websites, text messages, or any online medium, it’s an invaluable way to promote your business, service, or product.

Editor’s Note: This blog post was originally published in September 2019, but was updated for comprehensiveness.